MARKETING AND PROMOTION

PACKAGE DEVELOPMENT

The core function of this unit is to identify and curate tourism products and destinations suitable for packaging for tourists. This role encompasses various key responsibilities, which include:

N

Conduct thorough market research to understand packages trends, consumer preferences, and emerging travel interests.

N

Assess the appropriateness of tourism destinations and offerings for packaging by considering factors such as accessibilty, quality of infrastructure, cultural and natural significance, and safety in place.

N

Provide advisory to hotels, travel agents and tourism service providers to enhance the marketability of their products and packages.

N

Conduct thorough market research to understand packages trends, consumer preferences, and emerging travel interests.

N

Compile agents' packages and provide advisory on the packages prepared by agents.

N

Develop comprehensive tourism packages that integrate multiple products, activities, and services to create memorable experiences for tourists.

N

Collaborate with tour operators, travel agencies, and hotels to design attractive itineraries and bundled offerings.

N

Prepare itinerary for both agents and media / KOL famtrips

N

Plan and coordinate agent famtrips.

PROMOTION AND MARKET ACCESS

The core function of this unit is to handle all promotional activities for local and international target markets. This role encompasses various key responsibilities, which include:

DOMESTIC

N

Plan and manage roadshows and carnivals for domestic tourism (Kenali Negara Kitani, KNK).

N

Prepare brochures, banners and other tourism merchandises for promotion.

N

Handles welcome reception at airport / cruise ship centres.

international

N

Plan and manage TDD participation in international expos.

N

Liaise with event organizers and participating agencies on all matters related to the expos.

N

Identifying potential international agencies for networking and facilitating business connections with local agencies.

N

Facilitate networking / business matching sessions between agencies.

N

Advise and compile packages prepared by hotels and travel agents for the expos (and networking session).

N

Conduct brefings to media and other stakeholders.

DIGITAL MARKETING

N

The core function of this unit is to strategically promote destinations, attractions, and tourism-related services to target audiences through various digital channels. This role encompasses various key responsibilities, which include:

N

Digital Strategy Development: Develops comprehensive digital marketing strategies aligned with the overall objectives of the department.

N

Content Creation and Social Media Management: Liaise with appointed digital marketing agencies to:

  • create engaging and relevant content that showcase the tourism offerings effectively.
  • manage and optimize social media platforms. This includes creating and curating content, scheduling posts, engaging with followers, and running paid advertising campaigns to increase brand visibility and engagement
N

Search Engine Optimization (SEO): Liaise with the appointed agency to ensure Brunei Tourism websites and content rank well in search engine results pages.

N

Influencer Marketing: Engage and collaborate with influencers to leverage on their audience and influence in promoting tourism destinations and experiences.

N

Collaboration with Online Travel Agencies (OTAs): Work closely with OTA partners to negotiate favorable terms, coordinate promotional activities, and ensure that Brunei is effectively represented on their platforms.

N

Analytics and Performance Monitoring: Tracking and analyzing key metrics across all digital marketing channels

N

Crisis Management: Prepare guideline for crisis management and monitor online conversations and addressing negative feedback or crises promptly to maintain a positive brand reputation.

N

PR focal for Brunei Tourism: To address any inquiries or requests from international media / agencies on PR / promotional matters and prepare press releases / articles for local / international media.

N

Manage activities at the Tourist Information Centres (TICs) including the Kampong Ayer Cultural and Tourism Gallery, TIC at Brunei International Airport and Cruise Ship Centre in Muara.