About OUR DEPARTMENT
Tourism Development Department (TDD) was established in 2005 under the Ministry of Economy, Trade and Industry where the main responsibility is to develop tourism industry in the country. Tourism industry has been identified to have high potential in contributing towards the growth and diversification of the economy, employment and small, medium enterprises (SMes).
head of department
DAYANG HAJAH SALINAH BINTI HAJI MOHD SALLEH
Acting director of tourism development department
vision
Negara Brunei Darussalam – A renowned oasis of peace and tranquility in Southeast Asia.
Negara Brunei Darussalam sebagai destinasi yang terkenal dengan ketenangan dan keamanan Asia Tenggara.
MISsion
To elevate Negara Brunei Darussalam as a premier tourist destination that preserves both its cultural and natural heritage, in harmony with sustainability principles; whilst culturalizing a vibrant toursim sector contributing significantly to the nation’s socio-economic development.
Untuk mengangkat Negara Brunei Darussalam sebagai destinasi pelancongan utama yang memelihara warisan budaya dan semula jadi, selaras dengan prinsip-prinsip kelestarian; di samping membudayakan sektor pelancongan yang menyumbang secara signifikan kepada pembangunan sosio-ekonomi Negara.
STRATEGIC OBJECTIVES
To elevate Negara Brunei Darussalam as a premier tourist destination that preserves both its cultural and natural heritage, in harmony with sustainability principles; whilst culturalizing a vibrant toursim sector contributing significantly to the nation’s socio-economic development.
Untuk mengangkat Negara Brunei Darussalam sebagai destinasi pelancongan utama yang memelihara warisan budaya dan semula jadi, selaras dengan prinsip-prinsip kelestarian; di samping membudayakan sektor pelancongan yang menyumbang secara signifikan kepada pembangunan sosio-ekonomi Negara.
Strategy 1
Build an international image as a preferred tourism destination, particularly in terms of nature, culture, and adventure.
Membina imej antarabangsa sebagai destinasi pelancongan pilihan (dari segi alam semula jadi, kebudayaan dan pengembaraan).
Strategy 2
Establish a sustainable, resilient, and inclusive tourism industry to nurture innovative stakeholders across the tourism value chain, such as hotel owners and restaurant operators.
Mewujudkan industri pelancongan yang mampan, berdaya tahan dan inklusif bagi memupuk pihak-pihak berkepentingan yang inovatif di bawah rantaian nilai pelancongan seperti pemilik hotel dan pengusaha restoran.
Strategy 3
Enhance governance and strengthen innovative collaborations to stimulate economic growth.
Meningkatkan urustadbir, mengukuhkan kerjasama yang inovatif bagi merangsana pertumbuhan ekonomi.
Strategy 4
Develop and strengthen a skilled and competent workforce to ensure the delivery of high-quality tourism services.
Membina dan membangunkan tenaga kerja yang mahir dan kompeten bagi memastikan perkhidmatan pelancongan yang berkualiti.
Strategy 5
Improve national infrastructure and connectivity to support the growth and development of the tourism sector.
Meningkatkan infrastruktur dan connectivity negara bagi menyokong perkembangan sektor pelancongan.
Strategy 6
Promote a tourism industry that is environmentally friendly.
Industri pelancongan yang berteraskan mesra alam sekitar (environmental friendly).